Domenic Primucci, president of Pizza Nova, which has been making and selling pizzas in Ontario since 1963, dons a disguise to go undercover among the staff in his own restaurants. [S]
Blair Stevens, co-founder of Wok Box, which has been serving fresh, fast, pan-Asian food in Canada for nearly a decade, adopts a disguise to work undercover in his own restaurants. [S]
John Gunn, president of fashion retailer Mexx Canada, dons a disguise to go undercover in his own company to find out what's really happening on the sales floors and in the stockrooms. [S]
Doug Morgan, director of the Calgary Transit public transport system, shaves off his trademark goatee and adopts a disguise to work incognito among the staff of his own organisation. [S]
Scott Haldane, CEO of YMCA Canada, disguises himself with a wig to go incognito among his own staff, but the job proves riskier than expected when he's asked to lead an aquatics class. [S]
Domenic Primucci, president of Pizza Nova, which has been making and selling pizzas in Ontario since 1963, dons a disguise to go undercover among the staff in his own restaurants. [S]
Matthew Corrin, founder and CEO of Freshii, which produces a healthier form of fast food in Canada, goes incognito among the staff of his franchises, posing as a new employee. [S]
Stuart Suls, president and CEO of Mr. Lube, Canada's leading quick oil change company, adopts a disguise to work undercover as a technician among the front-line staff in his own workshops. [S]
Ed Romanowski, president and CEO of Bellstar Hotels and Resorts, which develops Canadian boutique hotel properties, dons a disguise to work among the housekeeping staff in his own company. [S]
General manager Gail Souter and operations manager Kristine Hubbard go incognito to work among their own drivers at Beck Taxi, Canada's largest privately owned cab company. [S]
Andy Clark, founder and executive chairman of Canadian construction company Clark Builders, adopts an assumed identity to work as a labourer among the crews on his own building sites. [S]
Gary Muldoon, president of Orkin Canada, the country's leading pest control firm, goes undercover in disguise among his organisation's front-line employees. [S]
Michael Sneyd, CEO of Canadian resort business Skyline International Development, goes undercover with the employees at the bottom of the ladder to take their ideas to new heights. [S]
Lisa Lisson, the first female president of FedEx Express Canada, goes undercover to find out if her employees have the right resources to provide top-level service in the courier industry. [S]
Stacey Mowbray, CEO of Second Cup, Canada's largest speciality coffee company, joins the daily grind serving lattes to get an edge on customer service and revive her link with the workers. [S]
Jane Riddell, CEO of GoodLife Fitness in Canada, disguises herself as a trainee zumba instructor, a maintenance worker and a salesperson to work undercover in her own company. [S]
Molson Coors Canada's chief legal officer Kelly Brown fills in for CEO Dave Perkins and gets down to the basics of beer production in the country's oldest and most famous brewery. [S]
Cineplex CEO Ellis Jacob goes undercover within Canada's largest motion picture exhibitor doling out snacks and tickets while assessing how to enhance the moviegoer's experience. [S]
Brian Scudamore, founder and CEO of 1-800-GOT-JUNK?, goes undercover in Canada as a driver and collector, hauling loads of unwanted clutter for the world's largest junk removal franchise. [S]
CEO Paul Goddard goes undercover at Pizza Pizza, Canada's number one pizza mega-brand, and learns that making dough and delivering hot food serves up challenges he'd never imagined.
CEO John Tracogna goes undercover at Toronto Zoo, Canada's largest zoo, to get up close and personal with endangered wildlife and meet some of the people who keep the organisation running. [S]
Rick Smiciklas, founder and CEO of Wild Wing, one of Canada's largest chicken wing chains, goes incognito to work undercover in his own restaurants posing as a new employee. [S]