Jose Costa is President of Maaco, number one automotive care franchise in the world, based in North Carolina. He dons a disguise to meet the staff who keep his firm on the road to success. [S]
Jose Costa is President of Maaco, number one automotive care franchise in the world, based in North Carolina. He dons a disguise to meet the staff who keep his firm on the road to success. [S]
Gina Rivera is President of Phenix Salon Suites, based in Colorado Springs, which rents boutiques to hairdressers. She goes incognito among franchisees to see how the company could improve. [S]
Gina Rivera is President of Phenix Salon Suites, based in Colorado Springs, which rents boutiques to hairdressers. She goes incognito among franchisees to see how the company could improve. [S]
Greg Miller, CEO of the Larry H Miller Group of Companies and co-owner of National Basketball Association team the Utah Jazz, dons a disguise to go undercover and work among his staff. [S]
David Seelinger, Chairman and CEO of New Jersey-based Empire CLS, which provides chauffeured luxury transportation, works among his staff posing as a reality show contestant. [S]
David Seelinger, Chairman and CEO of New Jersey-based Empire CLS, which provides chauffeured luxury transportation, works among his staff posing as a reality show contestant. [S]
Robert Powells, President of Rocket Fizz Soda Pop and Candy Shops, the largest fizzy drink and sweet shop franchise in America, goes incognito among the staff in his California-based firm. [S]
Robert Powells, President of Rocket Fizz Soda Pop and Candy Shops, the largest fizzy drink and sweet shop franchise in America, goes incognito among the staff in his California-based firm. [S]
Bill Peduto, 60th Mayor of Pittsburgh, goes undercover posing as a reality show contestant to make sure the changes he has introduced are effective and to hear from the city's employees. [S]
Rick Forman, founder and CEO of New Jersey-based discount clothing superstore Forman Mills, dons a disguise to go undercover in his own workforce posing as a contestant on a reality show. [S]
Rick Forman, founder and CEO of New Jersey-based discount clothing superstore Forman Mills, dons a disguise to go undercover in his own workforce posing as a contestant on a reality show. [S]
Doug Guller, CEO of restaurant chain Bikinis Sports Bar and Grill, goes undercover posing as a reality show contestant, to work alongside staff in his Texas-based company. (S6 Ep11/13) [S]
Amit Kleinberger, CEO of frozen yogurt chain Menchie's, dons a disguise to work with his own staff to see what changes must be made at grass-roots level to become a billion-dollar business. [S]
Anthony Wedo, President and CEO of buffet restaurant organisation Buffets, Inc., goes undercover among his own workforce on his quest to turn the firm around after years of challenges. [S]
Jane Grote Abell, Chairwoman of Donatos Pizza and daughter of the company's founder, goes incognito at her own firm to make sure her father's values are still being implemented. [S]
Steven Newman, CEO of Loehmann's department stores, goes undercover on the frontlines of his own company to make sure that the outlets are implementing his plans to reinvigorate the brand. [S]
Series five begins with Randy DeWitt, CEO of sports bar and grill chain Twin Peaks, going incognito among his own staff to see if the company's culture is keeping up with its rapid growth. [S]
John Wilson, President and COO of Rollins Incorporated, the parent company of eight pest control firms, including flagship brand Orkin, goes incognito to work among his own employees. [S]
Eric Casaburi, CEO of Retro Fitness, which offers a high-end gym experience to people at a low cost, poses incognito as a reality TV show contestant to work among his own staff. [S]
Fatburger, which was founded in the 1950s in Los Angeles, is known as the 'last great hamburger stand'. CEO Andy Wiederhorn dons a disguise to go undercover in his own organisation. [S]
Situated near Lake Tahoe, Squaw Valley is one of the largest ski resorts in the United States. CEO Andy Wirth takes up a new identity in order to work incognito among his own employees. [S]
Toby Bost, CEO of O'Neill Clothing, one of the biggest action sport apparel companies in the world, poses incognito as a reality TV show contestant to work among his own staff. [S]
Sara Bittorf, Chief Brand Officer of Boston Market, which has 470 restaurants offering diners home-style comfort food, goes undercover to work alongside employees in her own organisation. [S]
Paul Damico, President of Moe's Southwest Grill, one of the world's fastest growing restaurant chains, adopts a new identity to go undercover and see how efficient his own organisation is. [S]
Jim Rogers, Chairman and CEO of Kampgrounds of America, the largest campsite organisation in the world, goes undercover disguised as an accountant to see how his own business is working. [S]
Lorne Abony is the CEO and Chairman of in-store media provider Mood Media, one of the fastest growing companies in America. He adopts a disguise and goes undercover in his own company. [S]
Stephen J Cloobeck, CEO of hotel company Diamond Resorts International, becomes the first boss to go undercover in his own business for a second time when he visits Pacific Monarch Resorts. [S]
The show in which US executives go undercover in their own businesses. In this edition, Kat Cole, President of Cinnabon Incorporated, goes incognito among her own workforce. [S]
Ron Lynch, the founder and President of Tilted Kilt Pub & Eatery, one of the USA's fastest growing chains of sports pubs, goes incognito to work among his own staff. [S]
Mitchell Modell, CEO of Modell's Sporting Goods, America's oldest family-owned company selling athletics footwear, clothing and equipment, dons a disguise to go incognito in his own firm. [S]