Gina Butler is the founder and CEO of Gigi's Cupcakes, one of America's most successful bakeries, based in Nashville. She dons a disguise to go undercover among her workforce. (S6 Ep10/13) [S]
The Vitamin Shoppe's CEO, Sharon M Leite, goes undercover to learn how to grow her brand and experience how operational changes and innovations are impacting the front lines. (S11 Ep2/9) [S]
Laurent 'LT' Therivel, a Marine veteran who started as CEO of mobile network UScellular less than a year before going undercover, wants to see how his new brand is growing. (S11 Ep3/9) [S]
Stephen J Cloobeck, CEO of hotel firm Diamond Resorts International, is the first boss to go undercover in his business for a second time, as he visits Pacific Monarch Resorts. (S4 Ep2/14) [S]
Steve Greenbaum, co-founder and CEO of PostNet, which helps small businesses with everything from printing to design, goes undercover to see how well his firm is functioning. (S4 Ep6/14) [S]
Gary Findley, CEO of Restoration 1, a self-described 'Redneck CEO' from Texas, goes undercover to ensure that there are no flaws in the company's playbook. (S11 Ep4/9) [S]
Paul Damico, the former president and CEO of Round Table Pizza, goes undercover to learn ways to expand the West Coast pizza franchise eastward and attract a younger clientele. (S11 Ep5/9) [S]
Lorne Abony, the CEO and chairman of in-store media provider Mood Media, one of the fastest-growing companies in America, adopts a disguise to go undercover in his own business. (S4 Ep3/14) [S]
Jim Rogers, the chairman and CEO of Kampgrounds of America, the largest campsite organisation in the world, goes undercover in his business, disguised as an accountant. (S4 Ep7/14) [S]
Warren Boone, the chief people officer of restaurant chain Coco's Bakery, steps off the corporate ladder to get a taste of life on the company's front line. (S11 Ep6/9) [S]
Mayor of Fontana, Acquanetta Warren, goes undercover in the Californian city to spend time with sewer workers and the fire brigade to see how the city is recovering from Covid. (S11 Ep7/9) [S]
Paul Damico, president of Moe's Southwest Grill, one of the world's fastest-growing restaurant chains, goes undercover to find out how efficient his organisation is. (S4 Ep9/14) [S]
Sara Bittorf, the chief brand officer of Boston Market - whose 470 restaurants serve home-style comfort food - goes undercover to work alongside the chain's employees. (S4 Ep11/14) [S]
Linda L. Chadwick, CEO of Rita's Italian Ice & Frozen Custard, goes undercover to find out how her new initiatives are working and to help franchisees become more profitable. (S11 Ep8/9) [S]
Andrew Simon, CEO of Fremont Street Experience, who started at the Las Vegas attraction at the start of the pandemic, goes undercover to discover and address issues. (S11 Ep9/9) [S]
Fatburger, based in Los Angeles, is known as the 'last great hamburger stand'. CEO Andy Wiederhorn dons a disguise to go undercover in his own organisation. (S4 Ep5/14) [S]
Mitchell Modell, CEO of Modell's Sporting Goods, America's oldest family-owned company selling athletics apparel and equipment, goes incognito in his own firm. (S4 Ep10/14) [S]
Kat Cole, the president of Cinnabon Incorporated, which serves sweet treats from over 900 bakeries in 40 countries, goes incognito among her own workforce. (S4 Ep1/14) [S]
John Wilson, the president and chief operating officer of Rollins Incorporated - the parent company of eight pest control firms - goes incognito to work among his employees. (S4 Ep8/14) [S]
Randy DeWitt, the CEO of sports bar and grill chain Twin Peaks, goes incognito among his own staff, to find out if the company's culture is keeping up with its rapid growth. (S5 Ep1/15) [S]
Armando Montelongo, CEO of Texas-based Armando Montelongo Companies, one of the leaders in real estate investment education in the US, goes incognito to work beside his staff. (S6 Ep9/13) [S]
Gina Butler is the founder and CEO of Gigi's Cupcakes, one of America's most successful bakeries, based in Nashville. She dons a disguise to go undercover among her workforce. (S6 Ep10/13) [S]
Todd Pedersen, the founder and CEO of Vivint, a leading solar and home security firm based in Utah, goes undercover among his employees, posing as a reality show contestant. (S6 Ep13/13) [S]