Secrets of Supermarket Buyers

Channel 4

Monday 21 April 2025  20:00 - 21:00 (60 mins)
Aldi vs Lidl: Denise van Outen takes a middle-aisle meander to reveal the secret ploys behind Aldi and Lidl's rivalry - from wine and wagyu beef to special offers and loyalty prizes. (Ep2) [AD,S,W]

Mentioned: British, Japanese, Italy, Britain, Sainsbury, Flavour Of The Week, Supermarket, Spanish, I.Sl, Baby, Italian, Whoomp, Japan, IS%, Winners

Secrets of Supermarket Buyers may be available on playback
Secrets of Supermarket Buyers (Channel 4) Monday 21 April 2025 20:00 - 21:00