Secrets of the Middle Aisle

Channel 4

Friday 20 October 2023  20:00 - 21:00 (60 mins)
Denise Van Outen uncovers the clever strategies behind the middle aisles of the German discount supermarkets Lidl and Aldi. Just how do they keep us coming back for more? (Ep1/2) [AD,S]

Secrets of the Middle Aisle may be available on playback
Secrets of the Middle Aisle (Channel 4) Friday 20 October 2023 20:00 - 21:00