Travis Boersma, co-founder and president of US drive-through coffee shop chain Dutch Bros, does the daily grind undercover alongside his staff. (S5 Ep8/15) [S]
Mike Bloom, the president and COO of discount chain Family Dollar, goes incognito to find out where the firm is excelling and where it needs improvement. (S5 Ep7/15) [S]
Mike Bloom, the president and COO of discount chain Family Dollar, goes incognito to find out where the firm is excelling and where it needs improvement. (S5 Ep7/15) [S]
Paul Quentel, the president of Alfred Angelo, the second-largest bridal retailer in the USA, poses as a reality TV contestant to go undercover in his own company. (S5 Ep6/15) [S]
Paul Quentel, the president of Alfred Angelo, the second-largest bridal retailer in the USA, poses as a reality TV contestant to go undercover in his own company. (S5 Ep6/15) [S]
Amit Kleinberger, CEO of frozen yogurt chain Menchie's, goes undercover to work out what changes must be made at grassroots level to make the company a billion-dollar business. (S5 Ep5/15) [S]
Amit Kleinberger, CEO of frozen yogurt chain Menchie's, goes undercover to work out what changes must be made at grassroots level to make the company a billion-dollar business. (S5 Ep5/15) [S]
Anthony Wedo, the president and CEO of buffet restaurant organisation Buffets, Inc., goes undercover among his workforce. Can he turn the firm around after years of challenges? (S5 Ep4/15) [S]
Anthony Wedo, the president and CEO of buffet restaurant organisation Buffets, Inc., goes undercover among his workforce. Can he turn the firm around after years of challenges? (S5 Ep4/15) [S]
Jane Grote Abell, the chairwoman of Donatos Pizza and daughter of the company's founder, goes undercover to ensure that her father's values are still being implemented. (S5 Ep3/15) [S]
Steven Newman, CEO of Loehmann's department stores, goes undercover on the front line of his company, to ensure the outlets are implementing his plans to reinvigorate the brand. (S5 Ep2/15) [S]
Randy DeWitt, the CEO of sports bar and grill chain Twin Peaks, goes incognito among his own staff, to find out if the company's culture is keeping up with its rapid growth. (S5 Ep1/15) [S]
Sara Bittorf, the chief brand officer of Boston Market - whose 470 restaurants serve home-style comfort food - goes undercover to work alongside the chain's employees. (S4 Ep11/14) [S]
Paul Damico, president of Moe's Southwest Grill, one of the world's fastest-growing restaurant chains, goes undercover to find out how efficient his organisation is. (S4 Ep9/14) [S]
John Wilson, the president and chief operating officer of Rollins Incorporated - the parent company of eight pest control firms - goes incognito to work among his employees. (S4 Ep8/14) [S]
John Wilson, the president and chief operating officer of Rollins Incorporated - the parent company of eight pest control firms - goes incognito to work among his employees. (S4 Ep8/14) [S]
Jim Rogers, the chairman and CEO of Kampgrounds of America, the largest campsite organisation in the world, goes undercover in his business, disguised as an accountant. (S4 Ep7/14) [S]
Jim Rogers, the chairman and CEO of Kampgrounds of America, the largest campsite organisation in the world, goes undercover in his business, disguised as an accountant. (S4 Ep7/14) [S]
Steve Greenbaum, co-founder and CEO of PostNet, which helps small businesses with everything from printing to design, goes undercover to see how well his firm is functioning. (S4 Ep6/14) [S]
Steve Greenbaum, co-founder and CEO of PostNet, which helps small businesses with everything from printing to design, goes undercover to see how well his firm is functioning. (S4 Ep6/14) [S]
Fatburger, based in Los Angeles, is known as the 'last great hamburger stand'. CEO Andy Wiederhorn dons a disguise to go undercover in his own organisation. (S4 Ep5/14) [S]
Fatburger, based in Los Angeles, is known as the 'last great hamburger stand'. CEO Andy Wiederhorn dons a disguise to go undercover in his own organisation. (S4 Ep5/14) [S]
Squaw Valley, near Lake Tahoe, is one of the largest ski resorts in the United States. CEO Andy Wirth takes on a new identity to work incognito among his own employees. (S4 Ep4/14) [S]
Squaw Valley, near Lake Tahoe, is one of the largest ski resorts in the United States. CEO Andy Wirth takes on a new identity to work incognito among his own employees. (S4 Ep4/14) [S]
Lorne Abony, the CEO and chairman of in-store media provider Mood Media, one of the fastest-growing companies in America, adopts a disguise to go undercover in his own business. (S4 Ep3/14) [S]
Stephen J Cloobeck, CEO of hotel firm Diamond Resorts International, is the first boss to go undercover in his business for a second time, as he visits Pacific Monarch Resorts. (S4 Ep2/14) [S]
Kat Cole, the president of Cinnabon Incorporated, which serves sweet treats from over 900 bakeries in 40 countries, goes incognito among her own workforce. (S4 Ep1/14) [S]
Mitchell Modell, CEO of Modell's Sporting Goods, America's oldest family-owned company selling athletics apparel and equipment, dons a disguise to go incognito in his own firm. (S4 Ep10/14) [S]
Tony Award-winning Broadway star Idina Menzel disguises herself to go undercover and help unknown musical talents and performers who aspire to make it to the big stage. (S9 Ep8) [S]
Three-time Olympic gold medallist Gabby Douglas goes undercover to meet up-and-coming gymnasts and inspirational coaches and help make their dreams come true. (S9 Ep7) [S]
Three-time Olympic gold medallist Gabby Douglas goes undercover to meet up-and-coming gymnasts and inspirational coaches and help make their dreams come true. (S9 Ep7) [S]
Grammy-winning singer-songwriter Seal adopts a disguise to go incognito among some undiscovered but talented musicians who are struggling to make it in the music industry. (S9 Ep6) [S]
Grammy-winning singer-songwriter Seal adopts a disguise to go incognito among some undiscovered but talented musicians who are struggling to make it in the music industry. (S9 Ep6) [S]
Ground-breaking model, author and body activist Ashley Graham dons a disguise to go undercover and meet people who hope to break into the fashion world. (S9 Ep5) [S]
Ground-breaking model, author and body activist Ashley Graham dons a disguise to go undercover and meet people who hope to break into the fashion world. (S9 Ep5) [S]
Stephanie McMahon, former women's champion and current chief brand officer of the WWE, goes undercover to meet aspiring wrestlers and fans and help make their dreams a reality. (S9 Ep4) [S]
Stephanie McMahon, former women's champion and current chief brand officer of the WWE, goes undercover to meet aspiring wrestlers and fans and help make their dreams a reality. (S9 Ep4) [S]
Singer-songwriter, actor and author Jewel dons a disguise as an event planner to go undercover and meet talented musicians and artists who are struggling to get their big break. (S9 Ep3) [S]
Singer-songwriter, actor and author Jewel dons a disguise as an event planner to go undercover and meet talented musicians and artists who are struggling to get their big break. (S9 Ep3) [S]
American football star Deion Sanders goes undercover, disguised as a businessman who hopes to start a youth football programme, to meet inspiring sports coaches and deserving fans. (S9 Ep2) [S]
YouTube star and internet sensation Bethany Mota adopts a disguise to go undercover and meet up-and-coming social media hopefuls who are trying to break through. (S9 Ep1) [S]
John Carona, CEO of property management company Associa, goes undercover in his own organisation to see first-hand how his employees are dealing with recent changes at the firm. (S8 Ep8/10) [S]
Mike Roper, the president and CEO of quick-service Tex-Mex restaurant chain Taco Bueno, disguises himself to work among his staff and gain insight before growing the business. (S8 Ep7/10) [S]
Mike Roper, the president and CEO of quick-service Tex-Mex restaurant chain Taco Bueno, disguises himself to work among his staff and gain insight before growing the business. (S8 Ep7/10) [S]
John Fuller, CEO of The Coffee Bean & Tea Leaf, goes undercover to check on his shops' efficiency. Six years earlier, he did the same thing as CEO of diner chain Johnny Rockets. (S8 Ep6/10) [S]
John Fuller, CEO of The Coffee Bean & Tea Leaf, goes undercover to check on his shops' efficiency. Six years earlier, he did the same thing as CEO of diner chain Johnny Rockets. (S8 Ep6/10) [S]
Jeff Dudan, the CEO of environmental services company AdvantaClean, goes incognito among his staff to ensure that his franchise owners are following his template for success. (S8 Ep5/10) [S]
Jeff Dudan, the CEO of environmental services company AdvantaClean, goes incognito among his staff to ensure that his franchise owners are following his template for success. (S8 Ep5/10) [S]
Renee Maloney, the co-founder of art class studio business Painting with a Twist, goes undercover in her organisation to make sure that her projections of growth are possible. (S8 Ep4/10) [S]
Renee Maloney, the co-founder of art class studio business Painting with a Twist, goes undercover in her organisation to make sure that her projections of growth are possible. (S8 Ep4/10) [S]